Older adults use online dating sites in at least modest numbers, but dating app usage is effectively non-existent for people in their mid-forties and beyond.
The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.
Some are currently in long-standing relationships that predate the adoption of online dating, while others are single but not actively looking for a romantic partner.
If we examine only those Americans who are most inclined to online dating—that is, the 7% of the public that is both single and actively looking for a partner—some 38% of these individuals have used online dating sites or dating apps.
In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.
Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.
The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.
The five sites with the most mentions in each year are listed below: The online dating marketplace has undergone dramatic changes since we conducted our first study on this subject in 2005.
In particular, many services now offer cell phone apps that allow users to update their profile, search the profiles of others, and find potential dates in their area using their mobile phone.
Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Similarly, 6% of smartphone owners have used a mobile dating app.